Every year on March 10, gaming fans around the world celebrate Mario Day, also written as MAR10 Day. The date looks like the name “Mario,” making it the perfect day to honor one of the most iconic characters in video game history. In 2026, the celebration is even bigger because it marks the 40th anniversary of the Super Mario franchise. Nintendo has introduced several exciting promotions, game discounts, and special offers for fans.
From time-limited discounts on popular Nintendo Switch games to free online memberships and upcoming Mario-themed entertainment projects, this year’s MAR10 Day celebration offers plenty for both long-time fans and new players.
In this article, we’ll explore the biggest MAR10 Day deals, Nintendo Switch offers, and other highlights that make the 2026 celebration special.
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What Is MAR10 Day?
Mario is one of the most recognizable characters in gaming history. Created by Nintendo, the mustached plumber first appeared in the 1980s and quickly became the face of the company. Over the years, the franchise has produced dozens of successful games and spin-offs.
Mario Day is celebrated annually on March 10 because “Mar10” visually resembles the name Mario. Nintendo uses the day to celebrate the franchise with special events, sales, and announcements. In 2026, the celebration is particularly significant because the Super Mario series is celebrating four decades of gaming history. 4scarrsgaming.com
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Huge Discounts on Mario Games
One of the biggest highlights of MAR10 Day is the sale on several Mario-related games for the Nintendo Switch. These limited-time discounts are available from March 8 to March 14, giving players a chance to pick up popular titles at reduced prices. The Economic Times
Some of the most notable deals include:
- Super Mario Party Jamboree – approximately $39.88 (regular price $59.99)
- Mario & Luigi: Brothership – about $29.83 (originally $59.99)
- Paper Mario: The Thousand-Year Door – around $29.99
- Mario & Sonic at the Olympic Games Tokyo 2020 – about $29.99
- Mario + Rabbids Sparks of Hope Season Pass – roughly $7.49
These discounts are available across major retailers and the Nintendo eShop for a limited time, making it one of the best opportunities of the year to add to your Mario game collection.
Nintendo rarely discounts its first-party titles, so these deals are especially appealing to fans who have been waiting for price drops.
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More Classic Mario Titles on Sale
In addition to the deals mentioned above, several classic Mario adventures are also available at discounted prices during the MAR10 Day sale.
Some of the titles included in the promotion are:
- Super Mario Odyssey
- Super Mario 3D World + Bowser’s Fury
- Luigi’s Mansion 3
- Mario vs. Donkey Kong
Many of these games are discounted to about $39.99, while some drop as low as $29.99, depending on the retailer. The Economic Times
For fans who missed these games when they first launched, MAR10 Day offers a great chance to experience some of the most beloved adventures in the Mario universe.
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Free Nintendo Switch Online Offers
Another exciting part of the MAR10 Day celebration is a limited-time opportunity related to Nintendo’s online gaming service.
Players can access a free trial of Nintendo Switch Online, allowing them to experience online multiplayer features and play classic retro games featuring Mario.Nintendo Everything
The service includes a library of classic titles from older Nintendo systems such as:
- NES
- SNES
- Game Boy
- Nintendo 64
- Game Boy Advance
This means players can revisit classic Mario titles like Super Mario Bros. and Super Mario World, giving them a nostalgic experience of Mario’s early adventures.
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Free 1-Year Switch Online With a Bundle
Nintendo has also introduced a special promotion tied to new hardware purchases. Customers who buy the **Nintendo Switch 2 + Mario Kart World Bundle** during the promotional period can receive 12 months of Nintendo Switch Online + Expansion Pack membership for free.
This offer is available between March 10 and April 14, 2026, while supplies last.
The bundle includes:
- A Nintendo Switch 2 console
- A digital copy of *Mario Kart World*
- A free one-year online membership
The Expansion Pack tier normally includes additional benefits such as classic Nintendo 64 games and downloadable content for popular titles.
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Mario Day Events and Community Challenges
Nintendo isn’t only offering deals; the company is also organizing online events and community challenges.
One example is the Mario Kart 8 Deluxe Community Challenge, where players worldwide work together to complete one million combined laps in the game. If the goal is reached, participants receive My Nintendo Platinum Points, which can be used to unlock digital rewards. Nintendo Life
Events like this help bring the gaming community together and make MAR10 Day more interactive for fans.
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Classic Mario Games Continue Expanding
Nintendo is also expanding the lineup of classic games available through its online service. Subscribers to Nintendo Switch Online can already play many Mario titles from earlier generations, and more are expected to arrive in the future.
The service includes games from multiple Nintendo systems, giving players access to decades of Mario adventures in one place. Nintendo Wire
This is part of Nintendo’s effort to preserve the history of the franchise while introducing it to newer players.
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A Big Year for the Mario Franchise
The 2026 MAR10 Day celebration is particularly meaningful because it coincides with the 40th anniversary of Super Mario Bros.
Over the past four decades, Mario has become one of the most successful characters in entertainment. The franchise has sold hundreds of millions of game copies worldwide and has expanded into movies, merchandise, and theme park attractions.
Nintendo continues to celebrate the milestone with new games, special promotions, and upcoming entertainment projects inspired by the Mario universe.
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Why MAR10 Day Matters to Gamers
For many gamers, Mario Day is more than just a promotional event. It’s a celebration of gaming history and nostalgia.
Mario has played a major role in shaping the video game industry. From classic platforming adventures to party games and racing titles, the franchise has delivered countless memorable experiences.
Events like MAR10 Day remind fans why Mario remains one of the most beloved characters in gaming.
MAR10 Day 2026 offers plenty of reasons to celebrate. With major discounts on popular Nintendo Switch games, free online membership offers, and special promotions tied to the new Nintendo Switch 2 bundle, fans have several opportunities to enjoy the Mario universe.
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Final Thoughts
Whether you’re revisiting classic titles, buying a new Mario game, or simply celebrating the character’s 40-year legacy, this year’s Mario Day shows that the legendary plumber is still going strong.
For Nintendo fans, MAR10 Day is the perfect time to jump back into the Mushroom Kingdom and experience the adventures that made Mario a global gaming icon.
